Android Affiliate Programs – Games and Mobile Apps
When using any affiliate program, a webmaster receives rewards under certain conditions. That’s why, if you want to secure stable earnings, it’s important to choose the right program to work with.
One of the most popular types of affiliate programs today are so-called install programs.
What makes them so popular, how much profit can a single campaign bring, and how do you actually work with them? Let’s take a closer look in this article.
Install Affiliate Programs – What Are They?
Install affiliate programs are partnerships that pay for specific actions — in this case, installing a mobile app.
This could be a language learning service, a food delivery app, or a mobile game. As you can see, the potential is wide. A webmaster’s earnings depend not only on the number of installations but also on the affiliate program they choose.
There are dozens of websites that list affiliate programs, but after reviewing them we highlighted the top 3:
- Partnerkin – a large database of reviews, plus partner feedback;
- 25zero.com – ratings of top affiliate programs, detailed reviews, earning guides, case studies, and partner opinions;
- Cpa.rip – guides on collaboration, affiliate reviews, ratings, and user experiences.
At the moment, there are two main types of mobile install affiliate programs:
- Simple. The reward is credited for every app install, no exceptions.
- With hold. Here, the webmaster gets paid only for quality leads.
A “hold” means a period of time during which the user must show a certain level of activity in the app.
For example: reaching a specific game level, opening the app several times, and so on. If the user installs the app but doesn’t meet the condition, the reward won’t be credited.
If they do, the webmaster gets paid right away.
Install affiliate programs are often considered the easiest way to start in affiliate marketing. Many beginners use them because they offer several clear advantages:
- Users don’t need to spend money. To credit the webmaster’s reward, they only need to install the app. This ensures strong conversion rates, especially if the ad campaign is well-targeted.
- It’s easy to identify traffic sources. Websites focused on mobile apps and games are a perfect fit here.
- Simple program conditions. Payments are usually not based on revenue share or orders — they are paid for every app installation.
Real Case Studies
So how much do webmasters actually make with install programs? Below are 3 real cases that give you a clear picture of their profit potential.
1618 USD on Reimage in Japan
In this case, a webmaster worked with an offer that required users to install a Windows application.
Each install brought $2.6. Ad clicks cost from $0.0011 to $0.0016. The traffic source was push notifications, and Google Translate was used for quick tests.
Total expenses reached $4362, while income amounted to $5980. The net profit was $1618.
628 EUR on Facebook
This case shows that installs can also be promoted through social networks. The webmaster used a mobile app and generated a solid profit.
The creatives featured sports-related events linked to a championship at the time. Interestingly, local events performed best.
Advertising expenses were €691. Each install brought €1, and the total income reached €1319. The net result? €628 in profit — in just one week!
3400 EUR on Kupivip App
Here, the webmaster used the MyTarget ad platform to promote shopping through the Kupivip app. It turned out to be a very profitable decision.
After choosing an install program with good payout terms, the webmaster started testing different audiences. The best creatives used brand logos and trendy shoes.
Total expenses reached €9218.26, while income was €12,640.10. In the end, the net profit exceeded €3400.
As you can see, install affiliate programs can bring excellent results. Thanks to their simplicity, both experienced webmasters and beginners can succeed with them.
